Communicating Your Brand with Intention
Communicating Your Brand with Intention
Everyone wants to be the best, but the truth is, being the best is not about outdoing your competition or chasing vanity metrics. It is about showing up authentically, with a brand that reflects your true purpose, position, and value.
In this interactive workshop, brand strategist and creative director Julie Cornoni will guide you through how to build a brand that feels genuine and trustworthy while setting you apart in your market.
You will learn how to:
• Clarify what makes your brand unique and meaningful
• Craft messaging that connects with your audience (without the eyes-glaze-over effect)
• Build the trust and consistency that fuel long-term growth
Whether you are a business owner, entrepreneur, or creative professional, this session will help you gain perspective and communicate your brand with clarity and intention.
You will walk away with practical tools, including a Brand One-Liner worksheet to put your ideas into action right away.
Julie Cornoni, Founder & Creative Director, Lighten Up Creative Services
Julie Cornoni is a creative strategist, designer, and longtime collaborator who brings her clients over 20 years of in-house marketing experience. She’s led branding and design efforts for everything from startups to national organizations, translating complex ideas into thoughtful, impactful visuals that build trust and drive growth.
In 2025, Julie launched Lighten Up Creative Services to help small businesses uncover what makes them remarkable and bring it to life through purposeful branding and design. She believes that when strategy and creativity align, people feel supported, seen, and inspired throughout the process, and that is when great work happens.
Julie’s approach is grounded in collaboration, clarity, and a lighthearted spirit (inspired by her Dad’s simple reminder to always “lighten up”). Whether designing a logo, developing a brand identity, or refining a website, her goal is to elevate brands while making the experience effortless and enjoyable for her clients.
When she’s not working with clients, Julie enjoys spending time with her two daughters and her husband, helping in her community, or finding joy in the everyday details, just like she helps brands do.
Date and Time
Tuesday Oct 21, 2025
10:00 AM - 11:30 AM EDT
Location
at the Tri-Town Chamber of Commerce
280 School St., Building L100
(our building is behind Kohls, take the access road to the right of Kohls and you will see the big Brown Farmhouse)
Fees/Admission
Free Members / $10 Non-Members
Contact Information
Kara Griffin
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