Communicating Your Brand

Communicating Your Brand with Intention
Everyone wants to be the best, but building a strong brand is not about outdoing your competition or chasing vanity metrics. It is about showing up with clarity, consistency, and a brand that reflects your true purpose, position, and value.
 
In this interactive workshop, brand strategist and creative director Julie Cornoni will guide you in communicating your brand in a way that feels genuine, trustworthy, and memorable. Together, you will explore how to identify what makes your brand meaningful, shape messaging that connects with the right audience, and create a stronger foundation for long-term visibility and growth.
 
You will learn how to clarify what makes your brand unique, craft messaging that feels clear and human, and build the trust and consistency that help people understand why your work matters.
 
Whether you are a business owner, entrepreneur, or creative professional, this session will help you gain perspective and communicate your brand with more confidence and intention.
 
You will walk away with practical tools, including a Brand One-Liner worksheet, to help you put your ideas into action right away and begin showing up with greater clarity across your marketing.
 
About Julie Cornoni
Julie Cornoni is the founder and creative director of Lighten Up Creative Services, a brand strategy and design studio helping small businesses build trust through clear, intentional branding. With more than 20 years of in-house marketing and design experience, Julie helps clients uncover what makes them remarkable and translate it into thoughtful visuals, messaging, and websites. Her approach blends strategy, creativity, collaboration, and a lighthearted spirit inspired by her dad’s reminder to “lighten up.” Whether developing a brand identity or refining a website, Julie’s goal is to make the creative process feel clear, supportive, and even enjoyable.

Communicating Your Brand
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Date and Time

Thursday Jun 25, 2026
10:00 AM - 11:30 AM EDT

Location

at the
Tri-Town Chamber of Commerce Building
280 School Street, Mansfield

held in the Statera Financial Conference Room

Contact Information

Kara Griffin
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